I have spent the past year working with clients one-on-one to get a better, more intimate glimpse into the common challenges that we all face as creative entrepreneurs and small business owners. It's remarkable how different the work can be, yet how similar our struggles are.

One commonality I noticed is how we are all passionate about what we do, yet often find it so hard to sell ourselves and our work. It's not that we are ashamed of what we've accomplished, but the act of selling feels unnatural and contrived. And ultimately, we strive for genuine connection and relationships, and we want to promote those over consistently selling.

I truly believe in the power of the notion that people buy from people. I believe that we do our best work and live our best life when we establish a Why, a core purpose, a true north and then develop a strategy that sets us on a path to achieve it.

My Why is to change the way we do business, so I am committed to creating and holding space for others so that they may discover their driving force and be an encouraging supporter as they walk the path to infusing this purpose into everything they do.

I believe that everyone does better work when they feel supported.
I believe that having a trusted partner can enable you to push through the uncomfortable stages to allow you to accomplish incredible things.
I believe that we all need a little validation to feel confident in moving forward with our ideas.
I believe that there is nothing sweeter than working hard together to share in a joint win.

Through these beliefs, I have created the Own Your Why® methodology, which is a series of inquiries + intimate support to guide you into the essence of what it is you do so that you may then succinctly share that message with the world. If you have ever struggled with translating the truth that blazes in your heart into a brand message that resonates deeply — perhaps this could be the guidance you’ve been seeking. My hope is that through this work together, you feel as though you’ve found your way home.

You may learn more about this bespoke 1-on-1 offering here.

The essence of why we do this work: to find what lies at the soul of your business, what makes you tick, and why you do what you do. It isn't necessarily something that you'll discover overnight. It is soulful, meaningful, introspective work, but once you put in the time to discover Your Why, everything will more easefully flow from there.

Own Your Why® will teach you foundational lessons to support your long-term growth and is not catered to quick-fix solutions.
Own Your Why® is about creating space for you to dream and figure out what you really want, and then creating a strategic plan that aligns with your core purpose.
Own Your Why® honors the belief that your words matter, and so we’ll intentionally craft each one that will beget your story.

CONTENT NOTE: This was originally published in late 2016. Since then, My Why has evolved. It’s one of the things I share with my clients that is a natural process of this work and being growth-minded individuals — as we evolve as individuals, so do our businesses. If you’d like to read a more recent version of My Why — head right here.

ARE YOU EAGER TO DEFINE YOUR WHY
FOR YOU AND YOUR BUSINESS?

Sign up for A Glimpse Into Own Your Why® — a 5-week email series with bite-sized lessons and worksheets to support you in exploring how to infuse your business with mindful marketing.

Photo credit: Chelsea Francis